Professional Strength
Urine Odor Eliminator
Eliminates Odor At The Source
Bio-enzymatic formula dissolves urine crystals in turf infill/base, pavers, grout, and rugs—no perfume cover-ups.
Safe For Pets, Kids & Your Surfaces
Non-bleaching and biodegradable; won’t damage turf, hardscapes, or fabrics when used as directed.
Guided Until It’s Gone!
Step-by-step Tip Sheet in every order plus fast, real-human help—we stick with you until the odor is solved.
Products
“We’ve installed thousands of artificial grass projects. Nothing tackles odor buildup like Urine Zero. It’s the only product our installation crews trust and recommend to homeowners.”
— INSTALL-IT-DIRECT Turf Installation Team
Urine Zero vs. Competition
The choice is clear. A far superior product at a reduced cost equals a no-brainer. Don't take our word for it, test it out yourself; you have nothing to lose.
Our signature product.
Stretch your dollars: Our 10X Concentrate makes 10 gallons; perfect for large areas and repeat treatments.
Frequently asked questions
Why Urine Zero?
Because it works! Urine Zero is a professional strength formula developed by microbiologists to specifically target and remove urine odor safely and permanently. The advanced formula gets rid of the foul odor from its source, leaving zero trace of the awful urine smell so you can get back to enjoying your indoor/outdoor space again.
There are over 3 trillion microbes (the 100% safe kind) that specifically feed on the odor-causing ammonia smell and these safe microbes will continue to consume/digest the odor-causing smell until their food source is completely gone, therefore leaving zero detection of the awful odor.
How Does Urine Zero Remove the Urine Smell?
The urine smell you are most likely referring to is ammonia which is a chemical compound composed of nitrogen and hydrogen (NH3). When organic matter, like urine, decomposes it can generate the toxic substance ammonia, which produces the foul unpleasant odor you recognize in your yard where your pets go to the bathroom.
Waste (i.e. urine, feces, etc.) from humans and animals happens to be abundant in nitrogen and as it breaks down, the nitrogen is converted to ammonia, a colorless gas, which gives off the pungent odor.
So the question becomes — how can we get rid of the urine smell (a.k.a. the ammonia smell)?
The answer — if we can remove nitrogen from the equation, then we can effectively eliminate the awful ammonia smell.
This is where Urine Zero can assist + disrupt this equation and save the day or should we say, save your nose.
Nitrogen is essential for all living things which means Urine Zero also needs nitrogen to survive due to the fact that it contains live microbes (the 100% safe kind). Since we have established that ammonia is comprised of nitrogen + hydrogen, and we know nitrogen is an energy source for Urine Zero, that means when we introduce Urine Zero to the urine, it will immediately go to work and begin consuming the nitrogen in the ammonia. Urine Zero will continue to digest the ammonia until its food source is exhausted. Meaning, the ammonia will be eliminated along with the associated odor, leaving you with a yard and/or living space you can enjoy again.
Why is Urine Zero 10X so expensive compared to other products?
Great question! Let us explain. Urine Zero is a 10X professional strength formula in concentrate form. Meaning, 1 gallon of Urine Zero concentrate is actually equivalent to 10 gallons of product or 40 spray bottles (32oz).
We could ship you a diluted formula that already has the water added like the vast majority of products you currently see on Amazon, but that would mean you would be paying a lot of money to ship water. Since shipping is based on weight/size and water is rather heavy that makes shipping water to you expensive. We thought it would make more sense to ship you the actual product as opposed to water.
When you do the math, Urine Zero is extremely competitive in regards to pricing. In fact, we are considerably less than the competition.
- A gallon of Urine Zero 10x concentrate = $119.99 (equivalent to 10 gallons of product = 40 thirty-two ounce spray bottles)
- $119.00 / 10 gallons = $11.99/gallon = $2.99/32oz spray bottle
The competition starts at $25 per gallon and goes up from there. That makes the competition’s price over 2 times more expensive.
So it’s actually not expensive at all. You are literally getting equivalent to 40 spray bottles (32oz). Go look up what “others” are selling a 32 oz diluted formula for. Yep, they are selling in the range of $15-25, which is 6-10 times more expensive than Urine Zero.
We’re here to solve your odor problem once and for all, not price gouging.
We know it’s a good deal and we hope you can now see how great it is too.
If My Dogs Have Been Going Pee on My Artificial Grass for Years and it Smells Extremely Bad, Do I Increase the Urine Zero Concentration to Remove the Odor?
No, you will never deviate from the dilution ratio of 1 part Urine Zero to 9 parts water, or it will not work. An important note is that the X in 10X is not related to the CFU (colony-forming unit or the concentration of microorganisms) it is related to the number of preservatives. 10X means that there are enough preservatives in the 10X so that once you dilute it to 1X, it is ready to use. Again, it has nothing to do with the concentration of the product and you will always use the product with the same exact 1X dilution ratio.
For older and/or stubborn odors you will want to make sure you apply Urine Zero in the evening time when the sun goes down and thoroughly saturate the affected area(s) so that Urine Zero comes in contact with ALL affected areas, including the underlayments(i.e. class II base, DG, etc.). Since it is an area that has been left untreated for a long time you will most likely need to apply multiple applications in the same exact fashion: in the evening when the sun goes down making sure to saturate all affected areas completely. We recommend using a 1-gallon pump sprayer for outside use so that you can ensure the proper dilution ratio and you can thoroughly saturate the affected area(s).
Can I Use Urine Zero on My Cement/Concrete?
Yes, Urine Zero, can be applied to your cement/concrete and will work just as well as it does on artificial turf. The biggest change with a cement/concrete application is that cement does have the tendency to dry out and/or evaporate any liquid a lot faster than it would on artificial grass. It would be best to saturate the area with Urine Zero per the application instructions and then keep the affected area(s) moist during the waiting period to give the product sufficient time to work without it drying out. For warmer climates, we recommend applying Urine Zero in the evening time when the sun goes down so that the product has the ability to work throughout the night uninterrupted. In terms of keeping the affected area(s) moist, you can either mist the area(s) with a little water or simply apply more Urine Zero. You don’t want to hose it down with water but rather a light gentle mist of water is all you need to keep the area(s) moist and allow the microbes to continue to consume/digest the ammonia in your pet’s urine which is the root cause of the foul odor.
Another tip we would suggest is to agitate the affected area(s) after you apply Urine Zero to really imbed the microbes into the cement/concrete and then let it sit for the recommended time before rinsing. When we say agitate the area, what we mean is that you can use a push broom or some type of a scrub brush (that won’t scratch your cement) to work the product into the affected area(s). You should see similar, if not the same results as you would with artificial turf in terms of odor and freshness.
I have used some products that were inconsistent where it was hit or miss as to whether it would work. How stable/consistent is Urine Zero?
That is a great question and something that really separates us. We pride ourselves on the highest quality standards to ensure each order has a consistent microbial concentration from batch to batch. Being able to ensure consistency is extremely important to us because we want to make sure you have the very best results each time you use it and the only way to guarantee that is to ensure that each batch has the same microbial count.
The ONLY reason it wouldn’t work is if the application instructions were not strictly followed:
- Make sure to mix the 10X concentrate prior to diluting the formula. The contents must be mixed well or the product will not work as intended.
- Make sure to dilute the 10X concentrate exactly as stated: 1 part Urine Zero to 9 parts water. You cannot deviate from this dilution ratio or it won’t work.For a 1-gallon pump sprayer, mix 12.8 oz of Urine Zero with 115.2 oz of water. For a 32 oz spray bottle, mix 3.2 oz of Urine Zero with 28.8 oz of water.For a 24 oz spray bottle, mix 2.4 oz of Urine Zero with 21.6 oz of water.For a 16 oz spray bottle, mix 1.6 oz of Urine Zero with 14.4 oz of water.
- Do not apply the product with too much sunlight — Urine Zero needs some moisture to work and the sun will dry-out/evaporate the product. We recommend applying the product in the evening when the sun goes down so the product has the ability to work throughout the night uninterrupted. The product must be given enough time to work which is why letting it work overnight is the recommended application time for outdoor use.
- Make sure you completely saturate the affected areas or the product will not be able to rid all of the odor-causing bacteria. The product must come in contact with ALL areas that the urine has touched which includes the underlayments: DG, class II road base, etc. For outside use, we highly recommend a 1-gallon pump sprayer. A spray bottle cannot saturate the area(s) properly.
- If your pets continue to pee on your artificial turf/pavers/carpet you will need to continue to treat the affected areas so it can consume/digest the new odor-causing bacteria. Applying the product one time and expecting it to continue to eradicate the new urine odor will not work.
- If you have weed cloth under your turf, we highly recommend removing it. Yes, the weed cloth is attempting to inhibit weeds but it is also soaking up the urine and if your pets have been doing their business there for a long time, that is going to be very difficult to remove.
- Do not leave the product out in the sunlight/heat or it won’t work. The product must be kept in a cool/dry area with the cap sealed when not in use.
- For old + stubborn odors, multiple applications will be needed by repeating the steps above.
Where can I use Urine Zero?
Urine Zero can be used to remove urine smells from just about every place your pet does their business.
Here are just a few:
- Artificial Grass
- Hardscape (i.e. Pavers)
- Carpets
- Rugs
- Upholstery
- And much more!
You can even use it to eliminate odors from feces, vomit, garbage bins, baby diaper bins, smelly laundry, and more.
If a Product Has the Same X Rating or Higher Does That Mean the Product Is the Same or Better?
No, as stated above, the number preceding the X is in relation to the preservatives and tells you specifically how to dilute the formula into a shelf-stable, ready to use product. You will want to also understand the microbial concentration, surfactants, etc. as these are important as well. Just because two products state that they are a 10X concentrate does not mean they both contain the same CFU (microbial concentrations), genus, strain count, and/or strain combinations. Likewise, just because a product says it is 15X, 20X, etc. does not have any bearing on whether it is better or not.
You cannot assume that all microbial strains and combinations are created equal because the reality is that they just aren’t. Just because another product states that they have a 10X, 15X or 20X advanced odor-fighting formula that consume urine smells doesn’t necessarily mean that they can or will do so effectively. By effectively we are referring to solving your odor problem once and for all, permanently removing the awful ammonia smell. It is a fact that there are specific strains + strain combinations that are scientifically proven to tackle urine odor and Urine Zero was created by microbiologists to do just that.
What About Urine Zero Coverage for Outside Areas?
As far as product coverage, it really depends on your situation (i.e. the amount of urine, how long the urine has been there untreated, the areas the urine has been able to penetrate, etc.).
We have heard a wide range from our clients in terms of coverage they were able to achieve within their outdoor spaces which is why each person’s usage will vary based on their specific situation.
We recommend only treating the affected areas, as opposed to spraying all of your artificial turf or hardscape at the same time.
Urine Zero feeds on the organic matter: urine, feces, vomit, etc. which is why we recommend only treating the affected areas so Urine Zero can get to work removing the odor.
A lot of our clients like to use a 1-gallon pump sprayer for outside use so that they can ensure the proper dilution ratio is taking place which is extremely important. You can certainly use a garden hose + sprayer attachment, however, you will want to make sure that you can dilute the formula properly. You will also want to ensure your hose it only turned on to 1/2 of its normal output so as to not waste any of the product. Typically, the amount of product that gets sprayed out will be determined by both the sprayer hole (ounces per gallon) setting, and by how many gallons of water you actually spray on your turf as you do an application. There will be some trial and error when using a garden hose + sprayer as everyone walks at a different speed, sprays a wider/narrower range, has different water pressure, has a different affected area they are treating, etc.
For all these reasons, we highly recommend a 1-gallon pump sprayer for outside use.
As stated above, the dilution ratio is 1 part Urine Zero to 9 parts water (or equivalently 10% Urine Zero to 90% water).
- For a 1-gallon pump sprayer, mix 12.8 oz of Urine Zero with 115.2 oz of water.
- For a 32 oz spray bottle, mix 3.2 oz of Urine Zero with 28.8 oz of water.
- For a 24 oz spray bottle, mix 2.4 oz of Urine Zero with 21.6 oz of water.
- For a 16 oz spray bottle, mix 1.6 oz of Urine Zero with 14.4 oz of water.
What Are Some General Treatment Recommendations?
- For a light treatment (or maintenance), we recommend applying Urine Zero monthly.
- For a medium-level treatment, we recommend every other week.
- For heavily affected areas, we recommend weekly treatments.
- *Heavily soiled areas may require more frequent applications and/or spot checks to control the odor.
What is the shelf life?
2 years. Keep in a dry/cool location and out of direct sunlight. Keep the container closed tightly when not used.
Does it have a scent?
Yes, it does. Most people like it and describe it as a natural fresh scent.
Is Urine Zero safe?
Yes, Urine Zero is an all-natural microbial blend, non-toxic odor solution that is safe for your entire family (kids, pets, everyone). There is nothing to worry about.