
10X Concentrate, 1 gallon
$99.95 · makes 10 gallons · 7.8¢/finished oz
For dog yards, runs, kennels and any area you will treat more than once. Mix one part to nine parts water. Free shipping.
Details and directions
For dog yards, turf and pavers
Urine drains past the blades into the infill and base rock, where a hose can’t reach. Urine Zero soaks down after it, and its good bacteria eat the residue that makes the smell. One gallon makes ten, so every finished gallon costs $10.
4.4 from 147 Amazon ratings13,000+ jugs shipped since 2020
What a gallon of spray really costs
That is a gallon of Urine Zero, mixed and ready to spray. We priced the best-selling ready-to-use pet urine sprays on Amazon: $34 to $224 a gallon. The typical one costs $76.
Why the gap: a ready-to-use spray is mostly water, and you pay to ship that water to your door. With the 10X you add nine parts tap water yourself and only pay to ship the part that does the work: the bacteria that break down the urine residue.
Gallons of spray you get for $100
| Spray | Size | Price | Per gallon |
|---|---|---|---|
| Urine Zero 10X, mixed 1 to 9 | 1 gal makes 10 | $99.95 | $10.00 |
| Urine B-Gone Original | 128 oz | $34.49 | $34.49 |
| Resolve Ultra Pet Carpet Cleaner Spray | 32 oz | $9.46 | $37.84 |
| Nature’s Miracle Dog Stain & Odor Remover | 32 oz | $10.79 | $43.16 |
| Nature’s Miracle Dog Urine Destroyer Plus | 32 oz | $12.72 | $50.88 |
| Nature’s Miracle Advanced Dog Stain & Odor | 32 oz | $13.57 | $54.28 |
| Eco Strong Pet Stain and Odor Remover | 32 oz | $17.97 | $71.88 |
| Angry Orange Stain Remover | 32 oz | $19.95 | $79.80 |
| Mrs. Meyer’s Pet Stain & Odor Fighter | 16 oz | $10.39 | $83.12 |
| Angry Orange Pet Odor Eliminator | 24 oz | $15.98 | $85.23 |
| Rocco & Roxie Stain & Odor Eliminator | 32 oz | $23.92 | $95.68 |
| Carbona 2-in-1 Oxy Pet Stain & Odor Remover | 13.5 oz | $11.49 | $108.94 |
| FurryFreshness Extra Strength | 32 oz | $55.95 | $223.80 |
Gallons for $100 is $100 divided by each spray’s price per ready-to-use gallon. Per gallon is list price divided by ready-to-use volume. Prices and sizes are from each product’s Amazon listing, checked 1 October 2026: every ready-to-use urine or pet stain spray in the top 30 of Amazon’s Dog Odor & Stain Removers best sellers that lists its size, plus Rocco & Roxie. “Typical” is the median. Urine Zero 10X is $99.95 for 128 fl oz of concentrate, mixed 1 to 9 into 1,280 fl oz. Prices move; check them before you take our word for it.
Side by side with the best sellers
Most pet odor sprays don’t say what’s inside. We checked 26 of Amazon’s best sellers and one gives a count. Here are the names you know, on the same two questions: what a gallon of spray costs, and what the label says is in it.
| Product | Per gallon you spray | Good bacteria per gallon, on the label |
|---|---|---|
| Urine Zero 10Xmixed 1 to 9 at home | $10.00 | Over 300 billion |
| Urine B-Gone Original | $34.49 | 200 billion |
| Nature’s Miracle Dog Stain & Odor Remover | $43.16 | Not stated |
| Angry Orange Pet Odor Eliminator | $85.23 | Not stated |
| Rocco & Roxie Stain & Odor Eliminator | $95.68 | Not stated |
Prices, sizes and bacteria counts are from each product’s Amazon listing, checked 1 October 2026. “Not stated” means the listing gives no bacteria count; of the 26 best-seller listings we checked, Urine B-Gone’s is the only one that does. Urine Zero 10X carries over 3 trillion good bacteria per gallon of concentrate, so over 300 billion in each gallon you mix, and keeps for two years unopened. Product names are trademarks of their owners, who are not affiliated with Urine Zero.
What customers say
4.4 out of 5 from 147 Amazon ratings. Here are six of the 42 written reviews, in the reviewers’ own words.
I tried various products in the past that seemed to cover up the [odor] and offer a short period of relief only for the smell to come right back once the fragrance wore off. Urine Zero is different! The urine smell is 100% gone.
We put an artificial lawn in the backyard last year. It took about 1.5 weeks to start stinking from our 2 dogs urinating on it. I tried other products but none of them really worked to take away the odor. This stuff DOES work and the smell is pleasant without being over-powering.
We have used just about every product on the market advertised to remove pet urine [odor] from turf. They all smell good for about 1 day and then the smell is back. Urine Zero is amazing… We have 2 Labradors using this for their potty area.
Dog ammonia odor gone. Followed directions exactly and the odor is gone. Have used once/month for maintenance of dog run and it eliminates odor.
I’ve found that a heavy wetting of the turf in the evening works best to keep the odor gone. Pro Tip: Use more than you think you need and apply repeatedly (over a few days) until the odor is gone.
It leaves a “clean” scent-like the absence of smells… The concentrate version is a little hard on the pocket, but worth every penny.
Selected from the 42 written reviews on Amazon; 36 of them give five stars. Read every review on Amazon, including the ones that are not flattering. Quotes are trimmed for length, never reworded; words in brackets fix spelling.
Who made this
Install-It-Direct has installed artificial turf in San Diego since 2009, and Sequoia Outdoor builds yards on the Peninsula and South Bay. The one complaint neither of us could fully solve was the smell on dog yards a few months after the job was finished.
We tried what was on the shelf and kept getting the same callback. On turf the residue is not at the surface. It drains past the blades into the infill and the base rock underneath, and that is where it sits. So we had a concentrate made for that job, and it is what we recommend to every client with a dog.
The directions say soak until it reaches the infill and base, then leave it overnight. That is a different instruction from spray and wipe, because it is a different problem.
A ready-to-use spray is concentrate plus water in a bottle. You pay to ship the water, and you pay for it again every time you run out. One gallon of 10X and your own hose makes ten gallons.
Every price and ratio on this page is listed with its source. Nothing here asks you to take a number on trust.
Urine Zero shares common ownership with both companies named here, Install-It-Direct and Sequoia Outdoor. They are not independent customers. We would rather say that plainly than let the story read like an outside endorsement.

What a gallon of 10X actually is
Two ways to buy it

$99.95 · makes 10 gallons · 7.8¢/finished oz
For dog yards, runs, kennels and any area you will treat more than once. Mix one part to nine parts water. Free shipping.
Details and directions
$49.95 · 128 fl oz · 39.0¢/oz
Already diluted and ready to pour into a sprayer. For a single problem area, indoors, or a first try before you commit to a jug of concentrate.
Details and directionsHow it works
Urine drains through turf and settles in the infill and base rock underneath, where rinsing does not reach it. Fragrance sprays cover that. Urine Zero puts live good bacteria down into it. They make their own enzymes, break the residue apart and eat it, until there is nothing left to smell.
After that, once a month keeps it gone on a yard a dog uses every day.
What backs this up
Read them on the Amazon listing, including the ones that are not flattering.
From our own sales records: well over 10,000 through this site and to Install-It-Direct’s clients, and over 3,000 on Amazon in the last 18 months alone.
Urine Zero grew out of Install-It-Direct, a San Diego turf installer working since 2009. The dog-yard smell a few months after an install was the problem we could not solve with anything on the shelf. It now goes out on Sequoia Outdoor's jobs in the Bay Area as well.
“We have installed artificial turf since 2009. The one callback we never fully solved was the smell on dog yards, and this is what we now recommend to every client with a dog.”
Install-It-Direct turf installation team, San Diego
Disclosure: Urine Zero shares common ownership with both installers named on this page, Install-It-Direct and Sequoia Outdoor. This is not an independent review, and we would rather say so than let it read like one. The Amazon ratings above are from customers with no connection to any of the three companies.
Before you buy anything
These walk through the specific surface, how much you need, and when the answer is not a cleaner at all.
Questions
Both, in that order. It has a light fresh scent, so the area smells clean as soon as you spray. The scent is not what does the work. The good bacteria digest the urine residue overnight, and once the residue is gone the smell has no source.
The fresh scent is immediate. The residue takes a night: soak the area at dusk, leave it overnight and check it in the morning. Years of buildup can take two or three treatments, a day apart.
A hose rinses the blades. The residue sits in the infill and base rock underneath, where rinsing does not reach it, which is why the smell comes back once the sun warms it up. Urine Zero follows the path the urine took and digests what is down there.
One gallon of 10X makes ten gallons of finished spray, which is enough to soak a few hundred square feet several times over. Soaking matters more than coverage area: the solution has to reach the base under the turf, not just wet the blades. If you are unsure, tell us the area and the surface and we will give you a number.
It is non-toxic, biodegradable and chlorine-free, and it is safe around pets and children when used as directed. Keep them off the area while it is wet and let it dry.
Once to clear what has built up, then about once a month on a yard a dog uses daily. New residue arrives every day, so maintenance is the part that keeps it gone.
The bottle prints a 100% satisfaction guarantee. If you have soaked the area as directed and the odor is still there, write to us with the surface and how you applied it before you give up on it, because the fix is usually volume or dwell time.
Yes. Pro pricing by the case is on the installer page, delivered, with nothing added at checkout.
Ready
The guarantee: if Urine Zero does not get rid of the odor, contact us and we will make it right.