
10X Concentrate, 1 gallon
$99.95 · makes 10 gallons · 7.8¢/finished oz
For dog yards, runs, kennels and any area you will treat more than once. Mix one part to nine parts water. Free shipping.
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Bio-enzymatic concentrate · 10X
Urine Zero digests the urine residue sitting in turf infill, base rock, pavers and grout. It is not a fragrance, and it is not sold by the spray bottle.
Why concentrate
Finished spray from Urine Zero 10X costs about a tenth of what a ready-to-use pet odor spray costs per ounce. Same job, same enzymes, without paying to ship water.
You are buying the working chemistry and adding the water yourself. A retail spray bottle is the same two things, already mixed, in a container someone has to ship to you.
Cost per fluid ounce of finished spray
Cost per ounce is list price divided by finished volume. Urine Zero 10X: $99.95 for 128 fl oz of concentrate, diluted 1:9, gives 1,280 fl oz. The 32 fl oz comparison is Rocco & Roxie Stain & Odor Eliminator at $23.92 on Amazon, checked 20 September 2026. Prices move; check them before you take our word for it.
Who made this
Install-It-Direct has installed artificial turf in San Diego since 2009, and Sequoia Outdoor builds yards on the Peninsula and South Bay. The one complaint neither of us could fully solve was the smell on dog yards a few months after the job was finished.
We tried what was on the shelf. Pet-aisle sprays are built for carpet, litter boxes and car seats, and they work at the surface. On turf the residue is not at the surface. It drains past the blades into the infill and the base rock underneath, and that is where it sits. So we had a concentrate made for that job, and we use it on our own installs before we sell it to anyone.
The directions say soak until it reaches the infill and base, then leave it overnight. That is a different instruction from spray and wipe, because it is a different problem.
A ready-to-use spray is concentrate plus water in a bottle. You pay to ship the water, and you pay for it again every time you run out. One gallon of 10X and your own hose makes ten gallons.
Every price and ratio on this page is listed with its source. Nothing here asks you to take a number on trust.
Urine Zero shares common ownership with both companies named here, Install-It-Direct and Sequoia Outdoor. They are not independent customers. We would rather say that plainly than let the story read like an outside endorsement.

What a gallon of 10X actually is
Two ways to buy it

$99.95 · makes 10 gallons · 7.8¢/finished oz
For dog yards, runs, kennels and any area you will treat more than once. Mix one part to nine parts water. Free shipping.
Add to cart
$49.95 · 128 fl oz · 39.0¢/oz
Already diluted and ready to pour into a sprayer. For a single problem area, indoors, or a first try before you commit to a jug of concentrate.
Add to cartHow it works
Urine drains through turf and settles in the infill and base rock underneath, where rinsing does not reach it. Fragrance sprays cover that. Urine Zero puts live bio-enzymes down into it, and they break the residue down until there is nothing left to smell.
Soak the area so the solution reaches the base, not just the blades. Let it sit overnight. Repeat monthly on a yard in regular use.
What backs this up
Read them on the Amazon listing, including the ones that are not flattering.
$99.95 for one gallon of 10X, diluted one to nine, gives ten gallons of working spray. The arithmetic is on this page and you can check it.
Urine Zero grew out of Install-It-Direct, a San Diego turf installer working since 2009. The dog-yard smell a few months after an install was the problem we could not solve with anything on the shelf. It now goes out on Sequoia Outdoor's jobs in the Bay Area as well.
“We have installed artificial turf since 2009. The one callback we never fully solved was the smell on dog yards, and this is what we now use on our own jobs and hand to clients at the walkthrough.”
Install-It-Direct turf installation team, San Diego
Disclosure: Urine Zero shares common ownership with both installers named on this page, Install-It-Direct and Sequoia Outdoor. This is not an independent review, and we would rather say so than let it read like one. The Amazon ratings above are from customers with no connection to any of the three companies.
Before you buy anything
These walk through the specific surface, how much you need, and when the answer is not a cleaner at all.
Questions
It removes it. The bio-enzymes digest the urine residue that causes the odor, so once the residue is gone the smell has no source. It is not a fragrance, and Urine Zero is not perfumed to mask anything.
One gallon of 10X makes ten gallons of finished spray, which is enough to soak a few hundred square feet several times over. Soaking matters more than coverage area: the solution has to reach the base under the turf, not just wet the blades. If you are unsure, tell us the area and the surface and we will give you a number.
It is non-toxic, biodegradable and chlorine-free, and it is safe around pets and children when used as directed. Keep them off the area while it is wet and let it dry.
Once to clear what has built up, then about once a month on a yard a dog uses daily. New residue arrives every day, so maintenance is the part that keeps it gone.
The bottle prints a 100% satisfaction guarantee. If you have soaked the area as directed and the odor is still there, write to us with the surface and how you applied it before you give up on it, because the fix is usually volume or dwell time.
Yes. Pro pricing by the case is on the installer page, delivered, with nothing added at checkout.
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